Why Led & Collared®?

Customised pet gear

Customised

Customisation & personalisation choices that enable creativity, style and uniqueness.

Functional pet gear

Functional

Practical products that prioritise safety, security and useability.

Durable pet gear

Durable

Robust, reliable and long-lasting products handcrafted in New Zealand.

Innovative pet gear

Innovative

Design that enhances the way you adventure, train and live with your dog or cat.

Fast production and delivery

Fast

Insanely fast production times and express local & global shipping.

Led & Collared® Black Friday Sale

15 percent off - circle icon

Sale runs from 20 November - 1 December 2025 and stock is limited so don’t delay! Get 15% off everything and free gifts! All discount codes applied automatically at checkout. Conditions apply. Check out our Black Friday Sale page for more information on free gifts and how to claim them.

Personalisation available

Best Sellers & New Products

 
Premium Pet Gear Handcrafted in New Zealand

Handcrafted

in New Zealand

Led & Collared® is a small homegrown New Zealand company. Our products are customised and personalised, made from premium materials (including BioThane®) and handcrafted by us. Our product range includes dog and cat collars, leads, harnesses, name tags, feeding mats & bowls, signs and safety lights.

What makes us different?

When you buy from us, you won't experience leads that unexpectedly unclip, name tags that fall off or collars that smell like 'wet dog'. And you won't end up buying something that you don't like the look of or waiting months for your goodies to arrive. We'll deliver robust, safe and beautiful pet products right to your door, with only days to wait.

Learn more >

Customisation Options

Biothane Strap Colour

Strap Colour

Make your dog or cat beautiful - choose from a wide range of vibrant BioThane® colours.

Hardware

Hardware

Keep your dog or cat safe and secure - choose hardware to suit your lifestyle.

Scrag Tag

Identification

Ensure your dog or cat can get home - add identification with a Scrag Tag.

Embellishments

Embellishments

Add sparkle to your dog or cat - choose crystals, charms or glitter.

Personalisation

Personalisation

Make it uniquely yours - personalise almost all our products with your dog or cat's details.

Scottish Terrier and Maincoon - Black Friday Sale

Latest News

Black Friday Sale

Get 15% off everything! For the cats - spend more than $50 on cat products and get a Cat Christmas Decoration worth $10. For the dogs - spend more than $120 on any products and get a Stainless Steel Dog Bowl worth $60-$65. All you need to do is spend up to the required level - then put your chosen gift into your cart. All discounts are applied automatically at checkout.

Check out our Black Friday Sale page for more information.

Learn more >

See what our 171 L&C friends say about us!

Google Review

Wow! Super fast, friendly service and the signs are perfect. Can’t wait to put them up to try to contain my escape artist.

Google Icon - K

Karen Ryberg

(Yesterday)

Google Review

LOVE! Firstly it arrived so quickly and I was super excited to get it. Colours are bright like I'd hoped and the quality is top notch. The material us...

Google Icon - M

mizhoki

(3 days ago)

Google Review

Excellent quality collars! Lorna was a pleasure to deal with, and nothing was too much trouble! Would 1000% recommend!

Michelle Rabe Google Icon

Michelle Rabe

(1 week ago)

Google Review

Great service! Collar arrived within 3 days of order - tidy, great quality and it looks great on our dog. Thanks team!

Michelle Walker Google Icon

Michelle Walker

(1 week ago)

Google Review

Beautiful collars. So happy with them.

Sarah Fouhy Google Icon

Sarah Fouhy

(2 weeks ago)

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